ScentAir Q2 Newsletter 2023

ALIGN FRAGRANCE & COLOR TO CREATE HARMONY

01

what we see:

what we smell:

Berries or Spice

RED

“Fragrance and color echo one another.” Charles Baudelaire, French Poet The link between color and scent is undeniable. Imagine your favorite places – maybe the beach with its crystal-blue water or a garden with lush pink roses in full bloom – and guaranteed, you’re smelling it too. Color and fragrance are so intertwined that colors can shape olfactory expectations. Selecting the right fragrance for your brand and business creates a unified and inviting environment. Since fragrance can evoke emotion, it can even positively influence the perception of your products and services.

Fruit or Floral

PINK

Citrus

ORANGE

Lemon or Citrus

YELLOW

Cut Grass or Herbal

GREEN

Water

BLUE

Lavender

PURPLE

Woodsy or Edible

BROWN

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