BRAND PURPOSE 1.
brand immersion process
2.
The secret behind ScentAir’s custom fragrance curation is an immersion process that goes beyond the surface of your brand. We undertake layers of research to determine a range of fragrance options for each individual brand. Our creative process allows us to understand a brand by exploring their values, market positioning + strategy, design + décor, energy + vibe, customer aspirations, and more. Most importantly, we want to paint the picture of the experience each brand wants to create and how they want customers to feel.
AESTHETICS
3.
TARGET MARKET DEMOGRAPHICS
4. CUSTOMER PSYCHOGRAPHIC
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